Direct Purchase on Microsoft's Mixer Game Streaming Platform Goes Live

Almost exactly a twelvemonth subsequently Twitch started allowing viewers to purchase games directly from streamers' pages, Microsoft has appear the launch of a similar feature on its own streaming service, Mixer. Called Straight Purchase, the feature volition allow users to buy games or downloadable content (DLC) promoted by streamers, without ever leaving the Mixer platform. The visitor last month announced plans to introduce the characteristic to help gamers detect news ways to monetize their channels on the platform.

According to Mixer, each buy completed via a Mixer channel will entitle the streamer to a 5 percentage committee. All game titles and private content (DLC, Packs, etc.) in the Microsoft Store will be available, including Xbox, Windows ten & Xbox Play Anywhere games and DLC. Streamers volition even be able to option specific editions to promote. As for the user, the content will be immediately added to their Xbox or Windows x game library, and can be downloaded at any time without the need for codes or tokens.

" Streamers oftentimes recommend games and DLC to their audiences, and we support rewarding them for purchases made based on their recommendation and gameplay. That's the goal of Mixer Direct Purchase. ".

Direct Buy is a nice way for Microsoft to encourage gamers to adopt its platform, given that the visitor has genuine ambitions of competing with Twitch going forward.

Whether or not Mixer will be able to gain traction with its latest feature remains to exist seen, but it is certainly an interesting way for the Redmond giant to bring more customers to its own webstore while offering professional gamers a new revenue stream.